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Itamar Kohali, 

CEO, Propeller Drones

Tel Aviv, Israel 

Shanit helped our company close a complicated deal with an international client, and her guidance and expertise were instrumental in the success of the project.

One of the things that sets Shanit apart as a business coach is her deep understanding of the sales process. She has a wealth of experience and expertise in this area, and she can provide practical and actionable advice that is tailored to the needs of her clients.

In addition to her expertise in sales and negotiation, Shanit is also an excellent communicator and coach. She has a natural ability to inspire and motivate her clients, and she is able to provide clear and concise guidance that is easy to understand and implement. She is also extremely responsive and attentive, and she is always available to answer questions and provide support.

Marlon B.,

Corporate Sales Manager

Silicon Valley, Ca 

Getting coached by Shanit has been a life-changing experience. I was going through a challenging phase in my career feeling like I wasn’t making an impact, was having a hard time staying motivated, and felt drained.


Shanit coached me in identifying what I needed to work on and go after to achieve my goals and helped me transition into a new role increasing my pay by close to 35% and more importantly guiding me through the transition of figuring out what genuinely motivated me and gave me purpose and joy.


I can’t imagine not having a coach like Shanit in my career endeavors anymore. I highly recommend her services to grow and develop as an individual contributor or manager of people and beyond.

Dana Wildeboer,

VP, Global Marketing & Communications

Salt Lake City, Utah

My entire life I had been told I have the "it" factor, and I never knew what it meant. What I did know was that I had this incredible skill to do ridiculously hard things -- usually as the disruptor, someone first in the market with a new idea; and it was exhausting. I was so tired. There was no excitement, joy, or passion in my work, in my marriage, my friendships, not even my hobbies.


At that time a family member of mine had been speaking about this woman, Shanit, that she'd been working with and how helpful and supportive the coaching had been. I'm not new to coaching and know first-hand the benefits of working with a trained expert - so I got curious and set up an intro call.


Within one year of working with Shanit, I have transformed my life, my perspective. During our time together, I learned to understand what my "IT" factor is. In that realization, I accomplished a promotion to VP of Global Marketing at the non-profit where I work and am leading a distributed team through a brand new, organization-wide strategy - something the company has never done before.


I am a leader in the organization and the industry and increased my salary 60% in this same timeframe. Most impressive, I'm not exhausted anymore -- there's room for joy and passion in every aspect of my life - I'm able to think about things and projects beyond work and my own wounds; I am able to create and build. Through this work, I can see that my life is blessed, full, and balanced.

Karissa Watanabe,

Solution Architect, Skedulo

San Francisco, California 

I wanted to work with Shanit because I felt like I wasn’t happy with my current career and didn’t quite know what or how to change that.


Just after my first session, she helped me realize what I really wanted and provided me with a plan on how to achieve it. Because of her great guidance, I was able to start a new and more fulfilling role that has opened me up for greater career opportunities.


Shanit understands that everyone is different, and she pushed me to work outside my comfort zone, but while also considering my personal limitations and thought process.


I’ve struggled with self-confidence my whole life and she helped me realize my worth and provided steps and insight on how to continue to improve myself. I highly recommend working with Shanit if you are looking to enhance your career or even just yourself. 

Jasmine Daghighian,

VP of Film, Topic Studios 

Santa Monica, California 

Shanit and I have been working together for over a year now and I can unequivocally say that it's been a year of immeasurable growth and success.


I sought out Shanit when I was looking for a coach or counselor that would focus on tangible results in my career. I have been a subscriber to therapy and many forms of self help for years and years, but wasn't finding the practical & direct advice I was seeking.


In walks Shanit. I started working with Shanit during a huge transitional period between jobs, projects and many choices ahead of me. She showed me that these choices were abundant, not daunting and that there was an approach to work I could adopt through joy and confidence, rather than fear and insecurity.


We put into clear terms the job I wanted, the salary I deserved and named every single thing I could hope for in a job.


I'm proud to say that with Shanit's counsel, I have landed my dream job, increased my salary, and have a priceless level of self-assurance that I will take into every room with me. I have recommended her services to many and would recommend it to anyone who is looking for aid in bolstering their success from the inside out. 

Nico Wildeboer, R&D Engineering Project Manager, Ottobock

Salt Lake City, Utah 

I started working with Shanit because I knew I needed someone to call me on my BS, keep me accountable, and prevent the self-imposed scope creep that derails me from my goals.

Since we started working together, I have set aside the limiting beliefs that were preventing me from taking action on my dreams, my marriage is in a better place, I am a better spouse, my confidence and head space in work has improved significantly, and I am pursuing personal goals that were mere pipe dreams before.

Daniel S.,


Los Angeles, Ca

Everyone wants to perform at their highest potential. But not everyone has what it takes to effectively perform at that level. That’s what I wanted, I wanted to perform at my best, full throttle, and finish all my goals at the end. I tried with my first company, I sold it, I did ok. But I didn’t feel like I achieved anything. Starting over again with a new business, I wanted to make a change within myself and excel. That’s when I was introduced to Shanit, and everything changed.


Through Shanit’s process and coaching I was able to unlock doors and achieve goals I never thought possible. There was a unique and personal key to success I needed, and Shanit identified what that was, and handed it to me. With this key, I was able to perform at my highest potential and for the first time understand my successes.


Now, I am able to achieve even greater goals. With her guidance, I have launched and navigated through 3 new, and extremely profitable business ventures. Shanit’s process will be different for each person who works with her, but she will unlock your potential and send you down the path you need. 

Joanna Rendi,

Founder of Moochies Restaurants  

Salt Lake City, Utah 

As a successful entrepreneur running a multi-million-dollar business, I have always been deeply skeptical of people who call themselves a “Life Coach.” What could someone possibly tell me that I hadn’t already figured out on my own? Yet, after 20 years, I found myself stuck in a business partnership with my ex-spouse that I did not know how to extricate myself from. Have you ever heard the phrase, “You don’t know what you don’t know”? I clearly did not know a lot. Admitting my stuckness led me to try the services of Shanit Frydman.


It really isn’t enough to say that after less than a year, I was able to sell my business for more money than it was valued for, and to achieve my goal of financial and emotional freedom. Not only was Shanit able to provide guidance with legal and technical issues involved with selling a business, with her help I was able to quickly discover limiting patterns in both my professional and personal life and clear those patterns to carve a new path of consciousness.


Shanit has an extraordinary gift for identifying critical factors in an honest, straightforward way that is neither condescending nor judging. Her support through a difficult process was the critical difference I needed to get myself unstuck. Now, being on the other side, this super skeptic cannot recommend Shanit’s services highly enough. You don’t know what you don’t know, but if you want more from your life and your career, you owe it to yourself to find out.

Dr. Natalie Koshki,

Clinical Psychologist

Beverlywood, Ca

Shanit has a way of helping you define your challenges in a non-threatening and solvable way and then guides you with the practical tools, in-depth insight, and an abundance of confidence and hopefulness in reaching the goals you set for yourself.


In working with her, I have begun to understand how I can actually create the life I want both in my present and future, and how the possibilities for living a happy and fulfilled life are endless. By increasing in my awareness and removing the limitations I have put on myself one by one, I’ve had the pleasure of seeing multiple transformations in my own life and in just a short period of time.


With my own background in clinical psychology and therapy, I have been amazed by how Shanit has been able to help me focus on the core of the issues I bring in, address the past only as it would be beneficial and relevant to the topic being discussed, and simply take control of my life through shifting my perception and adjusting my actions. I look forward to continuing to learn from her and moving towards positive change in my life. 

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